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Age Texting’s opt-in link offers a “two-tap” functionality that can be added to all your mobile marketing strategies to allow consumers to easily opt into your text club. When you offer convenient ways for consumers to sign up, you will find your list grows consistently.
How does Age Texting’s mobile opt-in link work?
With two quick taps, your mobile social media followers and website users can opt into your text list. The first tap opens a mobile user’s native SMS app with a text message that is pre-populated with your opt-in keyword and texting number. Next, they send the text and receive an autoresponder confirming their opt-in. This opt-in method, along with all of Age Texting's signup tools, is 100% TCPA and CTIA compliant.
You can promote your SMS keyword and texting number on Facebook stories and Instagram post designs, but using Age Texting's SMS opt-in link makes is extremely easy for followers to sign up for your text service. Consider enticing social media followers to sign up for a discount or to enter a giveaway by tapping the link. If you are running an online campaign, you might also add the link to a mobile banner ad.
How to Create Your Mobile Opt-In Link
The Age Texting platform generates a mobile opt-in link for you. All you need to do is create the keyword. When you create a keyword to grow your text list with the Age Texting platform, our platform automatically generates an opt-in link that can be used to grow your text club across your mobile marketing efforts. Simply copy and paste the link directly from your Keywords Manager.
We recommend creating your opt-in link as keyword "SEND-THIS-MSG-TO-JOIN-OUR-TEXT-CLUB" or something similar so the user knows what they need to do to opt in.
Why Promote Your Mobile Opt-in Link on Instagram
If Instagram is not part of your brand’s marketing strategy, it should be—especially Instagram Stories. On Oct. 27, 2021, Instagram expanded the ability to add links in stories to all accounts.
Most marketers know that Instagram is one of the top ten most visited websites. Users spend an average of 29 minutes on the social media platform.
Instagram is the world’s most popular photo-sharing app with a total of 2 million monthly active users. This number reports the number of logged-in users who visit the Instagram App or web application within 30 days from the date measurement.
With a mobile opt-in link, easily capture your Instagram mobile app users' phone numbers directly from their app so you have an additional avenue to reach them immediately and with unique messaging. All the user needs to do is tap on the link and send the pre-populated text message. Plus, when a mobile user sends an opt-in keyword from their phone, you can be confident it is a valid number when you are sending marketing text campaigns.
How to Add a Link to an Instagram Story
One of the latest updates on Instagram now allows all users to add links to their stories. This feature, known as the Link Sticker, offers a convenient way to direct your audience to external websites. Here’s how to post a clickable link on Instagram story:
Tap on your profile photo to create a new story.
Capture a photo or upload one from your camera's phone gallery.
Tap on the top Sticker icon.
Browse for the Link Sticker in the sticker menu.
Select the LINK Sticker icon and add your desired link.
Customize the sticker’s appearance and placement.
Once done, your link will appear as a clickable sticker on your story, allowing viewers to easily navigate to the linked URL.
How to Post a Link to an Instagram Post
With Instagram’s limitations on clickable links within post captions, it’s imperative to explore various methods to effectively drive traffic to your website or boost call-to-action. Here are several strategies you can use to include links before your schedule your Instagram posts.
Shorten your mobile opt-in link using a Bitly account. Edit the back-half of the shortened URL so it is easy for the user to remember. (For example: bit.ly/Sign-up-for-BRAND-Texts) However, relying exclusively on this method may result in lower engagement, as users are less likely to manually enter URLs.
Use Instagram Checkout and Product Tags—Paid method
Paid Sponsored Posts
How to Post a Link to an Instagram Reel
Instagram does not currently allow users to directly add clickable links to Reels like they can with other content. However, there are alternative methods available, particularly for businesses and creators who have a shop set up on Instagram.
One such alternative is to add product links to your Reels. This feature enables you to tag products directly within your Reels, allowing viewers to access additional information and make purchases. Here’s how to post a link on Instagram reels in the form of a product tag:
Create Your Reel: Begin by creating your Reel as you normally would, selecting the content and adding any necessary captions.
Tag Products: After finalizing your Reel, tap on the “Tag Products” option before sharing it. You can tag up to 30 products or a collection within your Reel.
Publish Your Reel: Once you’ve tagged the products, tap “Done” and then proceed to share your Reel as usual by tapping “Share.”
Why Promote Your Mobile Opt-in Link on Facebook
Over 1 billion Facebook Stories are published every day. The Stories format continues to grow in popularity across Facebook, Instagram, and WhatsApp. 62% of users say they will use Instagram and Facebook Stories even more in the future.
How to Add a Swipe Up Link to a Facebook Story
From your mobile device, log into your business Facebook page. Click the + Create tab and select "Story".
Select an image, GIF, or video from your Camera Roll.
From the options on the right, tap the down arrow at the bottom right to "See More".
You'll see an expanded menu; click on "Links". Click the link icon.
Paste the copied keyword mobile opt-in link from your keywords page and paste it into the custom link blank. Be sure to test the link by clicking "Visit Link". If all looks good, click "done".
Next, tap on "Stickers", top option on the right. Select "GIF". You'll want an eye-catching GIF to entice users to swipe up.
Next, click on "Text" and type something like "SWIPE UP TO SIGN UP"
Next, rearrange the GIF and text as you wish.
Finally, share your story.
Once shared, when a user swipes up on your story, their native SMS app will open the pre-populated text message with your keyword and texting number. All the user needs to do is send the text to opt in.
Include Compliance Language
The TCPA and CTIA requires you to include necessary compliance language that informs consumers that they are opting into text messages from your business. Here's the TCPA-approved compliance language:
*By signing up via text, you consent to receive automated marketing texts (e.g. cart reminders) from our business at the phone number provided. Consent is not a condition to purchase. Msg & data rates may apply. Msg frequency varies. Reply HELP for help and STOP to opt out. See Terms & Privacy at website.com.
Segment Your Subscribers
With our sequential campaigns, known as drip campaigns, you can create an automated SMS to send at a specified timeframe after the subscriber’s keyword opt-in. Consider including a link to a webform in your automated text where they can provide their name, birthday, location, email address or custom details of your choice. Additional information can help fine-tune and target your text marketing campaigns.
Ensure Phone Number Validity with Mobile Opt-in Links
Not only do mobile opt-in links serve as a super simple method for consumers to join your text club but also ensure that the phone numbers added are valid. If a number successfully sends in a keyword to opt-in and receives the opt-in autoresponder, you can be confident that it is in fact a valid mobile phone number and campaigns will be delivered to that subscriber.
Expand Your Marketing Strategy with SMS Opt-in Links
Whether you’re working with brand advocates who have a large, loyal, and engaged social media audience or your in-house marketing and sales team, utilizing SMS opt-in links with your social media Stories can help you interact with your mobile audience in real-time and drive revenue when you keep your subscribers informed about specific products like what is featured in your social media Stories.
Get started with text marketing today and utilize our mobile opt-in links to grow your text database.
Updated 8/12/24
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